A recap of some of the incredible wisdom shared by my array of guests this last season, as well as mention a few things I'm working on right now.

And I think that a lot of really amazing art and design retailers and creators of products that are out there that have small businesses because of geographical restrictions or tech not serving them correctly. It's not right, and that problem needs to be solved.

The prerequisite you have to learn how to do that you have to stick it at doing the same thing. If you just like flitting around from marketing attempt to marketing attempt, or you know just doing it for two months and then not doing it for a while, I think you're just going to frustrate yourself and waste your time.

You may have 200 rejections, but the five or 10 that want to talk to you are people that have been thinking about the space long before you talk to them about it. And those are really the right people. And so if you get those type of investors, they're not going to ask you to focus too quickly.

That's the mistake a lot of people make when they're trying to get media in early stages. They just blast out what their product is product release. No one cares. No one cares what your product is literally no, not even your mom. No one cares. It's what's the story. And if you don't have that in your business, you need to find what that is.

Review of the First 10 Bootcamp and announcing the launch of the Freelancer Marketing Habit

You will be happier. And you'll find more success being really, really, really specific to target the exact type of customer. You want that as a need that your thing solves. And I think a lot of us, myself included, even you know, now after some years try to be something for everybody, and it's just not right. And like we all have to fight against that, I think.

“Customers, once they trust you with one thing, are potentially going to ask you to do many other things. But that’s where a lot of service businesses can get into trouble”

The “all or nothing fallacy” and Dan Pink’s To Sell is Human

“Don't frame your project as "research", instead tell your potential customer it’s up and running…and always be helping. It makes genuine business sense.”

I think you can get a customer with a decent looking website and a bank account, right? Maybe not even both people get lost in all the things they need to get a customer and it's like going to get a customer first and then you can figure out how to invoice them.

People seem to think that you have to have clarity before you take action. But it's exactly the opposite. In 99% of the cases I've seen, clarity comes from taking action and not the other way around, you don't have clarity and then take action. You take action, and then you get clarity.

“There are creative ways that you can either see if someone is willing to pay you, like put their money where their mouth is, or there are creative ways to actually get people to join in a journey with you, such as offering a discount, building a special feature for them with a pet project. There's so many ways to do that. And it's just going to serve you so much better in the long term, you'll be working on the right things”