#11 - Ryan Doyle of Magic Sales Bot

#11 - Ryan Doyle of Magic Sales Bot on promoting yourself, loving peaches and building in public.

Show Notes

On this episode of The First 10 Podcast, I talk to Ryan Doyle, who is the founder of Magic Sales Bot, a Saas product that helps people reach more prospects in less time using the cutting edge AI platform, GPT-3.

Key Points

  1. "Find someone, today, that you can sell to"

  2. "Do it any simple, stupid way that you can...but just do it"

  3. "Its not a reflection of me, it’s a reflection of the execution of the idea and how it fits into this persons life at this point in time"

  4. “When you do sales, you have the opportunity to make people feel like they are a part of your journey”

Show Notes

Kevin Conti

4 Hour Workweek

Fanatical Prospecting by Jeb Blount

Contact Details

https://magicsalesbot.com/

https://twitter.com/Ryan___Doyle

https://www.linkedin.com/in/ryan-doyle/

https://ryanpdoyle.com/



Transcription

Speakers Conor McCarthy, Ryan Doyle

Ryan Doyle  00:02

There are creative ways that you can either see if someone is willing to pay you, like put their money where their mouth is, or there are creative ways to actually get people to join in a journey with you, such as offering a discount, building a special feature for them with a pet project. There's so many ways to do that. And it's just going to serve you so much better in the long term, you'll be working on the right things.

Conor McCarthy  00:22

Hello, Hello, everybody. And welcome back to the first 10 podcasts where I interview Business Builders on their first 10 customers who they were, how they found them, how they talked to them, and what effect they had on their business so that you can learn what worked and what didn't. My guest today is Ryan Doyle, who's the founder of magic sales bot, a SaaS product that helps people reach more prospects in less time, using the cutting edge AI platform called GPT. Three, we started our conversation talking about the ins and outs of magic sales bot, and what it means to have an AI producing actual content, as well as how Ryan got started on this. SAS, then moved on to his background in five figure corporate sales, and how the growth and learnings from within that startup helped him today, we moved on to talk about the benefits of building and public and the value of up close and personal feedback from the early customers. What's really brilliant about this conversation is that Ryan is on customer number four with magic sales bot. So he's really in the thick of things as he describes the rapid changes he's been able to make with this product development coming from the feedback that he's been able to get. I've seen magic sales bot and action. And it's not a misnomer. It's really magic. It harnesses the power of AI through GPT. Three to produce emails that are impossible to tell apart from human written ones. It's incredible that a machine makes these it's really eye opening stuff. And Ryan is one of the visionaries who is taking this platform out to the world. So without further ado, here's Ryan Doyle. Brian, first of all, thank you very, very much for taking the time to be with us here today. My pleasure, Connor, do you want to tell us a little bit about your business story so far on what you're working on right now?

Ryan Doyle  02:01

Yeah, so I think as far as it's relevant to the first 10 podcast, I'm in the middle of finding my first 10 customers, and my project is a I sales email creator. So I use GPT threes AI. And I use that to create cold emails that salespeople would use instead of spending hours a day writing emails themselves. So like I said, a little earlier, right in the middle for customers that attend so far. And it's it's a lot of newness for me both in finding first customers in coding my own projects, because I'm a salesperson by trade, and

Conor McCarthy  02:42

doing podcasts like these. So a lot of firsts. That's incredible. And I'm so happy that we get. As I stated before a live body someone is in the middle of finding their first 10 is is a great guest for the podcast for the listeners. And it's it's pretty incredible. I've we're part of a community together. So I've seen your work. And I've seen all the generous sales advice that you've given out to other members of the community. But just to go into some of the terms you spoke about there. So things like 200 just described to people who haven't heard that before what cold email is,

Ryan Doyle  03:13

yeah, so when I was a salesperson for a company called breeze, we were selling a software that's at minimum $30,000 a year. And you're trying to get in contact with executives at companies anywhere from maybe cash app, or Venmo, to a fortune 500 company. And you get on these people's radar by sending cold email. And they probably get two to 300 cold emails a day. That's on top of whatever other email is pertinent to them doing their job. So you really have to stand out when we were successful. It's because we were standing out. So if I'm trying to sell to the my first 10 podcasts, I'm reaching out and saying, Hey, I just saw you wrapped up season one. Love it. Here's a few ideas to help you get to your next tenant in your next season. It's something very relevant and personalised that takes into account what you need as a business with what we do as a business.

Conor McCarthy  04:12

Wow, that's, that's a pretty big ticket sales and going in against with those numbers like two or 300 emails a day you got to send out and then Okay, so that's the cold email thing. And then GPT three, to just talk a little bit about that for a second.

Ryan Doyle  04:27

Yes, so GPT three is this project by open AI, which is a company backed by Elon Musk and Microsoft just to name drop how cool it is. But it's really taken the twittersphere by storm because it's, um, it's just so good at creating content. You can prompt this thing with a, here are my favourite tweets by jack butcher, and then say create me 100 more and it really does create compelling tweets. So the author James Lior who wrote atomic habits. He is always on Twitter being active. I fed GPT 310 of his top 10 tweets. And I said, Hey, Twitter, here are AI generated James clear tweets, kind of went mini viral. And James clear a DM to me and said, I showed these to my to my wife, and she didn't realise that they were robot generated. That's how powerful this thing is. That's incredible. I've

Conor McCarthy  05:28

seen some of the GPT three stuff, maybe six months ago, I was looking at that. There's a kind of an infamous blog post that was written by GPT. Three and halfway through the is not the author. Yeah, the project manager jumps in and kind of says, By the way, this is all fake. So far, this has been generated. It is incredible. And I would urge anyone who's interested in this to check it out. And actually to check out your website, which will include in the show notes because you're actively you. So you're in there. Anyway, you're getting your hands dirty coding to create, yes, a product that's going to help people do cold emailing,

Ryan Doyle  06:01

yes, yes, I am. So I taught myself on nights and weekends while I was a sales guy, I met with engineers at my company, Bill, a few small things that I mean, that kind of sucked. I'm not to say that this project is perfect. But it's an iterative process. So I finally felt confident, maybe four or five months ago to make the leap.

Conor McCarthy  06:24

Very cool. Very cool. And what's so what's it been like? Because you're kind of playing two sides of the game. You've you've come from a sales background, where it's, and it's more of a psychological game, I guess. And then you're jumping over into the world of engineering and coding. And not to say that there isn't a psychological aspect. But it's, it's building its it is engineering, it's definitely about frameworks and models and

Ryan Doyle  06:47

that kind of thing. So how has that transition been? So it's been interesting, because I enjoy building probably more, and like most makers can fall into the trap, or could see myself falling into the trap of making without selling. And sales advice is so much easier given than done. Because sales is such a psychological game, it is hard to promote yourself. And when you are trying to find your first 10 customers, you really are promoting yourself when I was this corporate salesman, yes, I was selling something that's 1000 times more expensive than what I'm selling now. But I was selling the company, I was selling the 500 people that we were the success we had with past clients. Now that I'm doing this, I'm really just, I'm selling a vision and hustle to get there. And so a lot of outreaches like, hey, see this thing I built, I saw you use it a little bit, I would love for you to become a supporting customer. If you like what you've seen so far. Imagine the hustle I'm going to put into making this better. I'm just one person. So it's it is a big shift,

Conor McCarthy  07:56

huh? Oh, that's great. I love it. And so, so what was it like? So you're on customer number four at the moment? What have you learned from customers one, two, and three, that went into four.

Ryan Doyle  08:06

Okay, so just a little overview. It's been in beta for three weeks. And I was building this whole thing in public on Twitter, right, I'm tweeting out liquid, I did say I coded this thing today. My philosophy behind pricing is x, y, and z. As I do that, I'm getting more and more people to sign up on a landing page for a beta. Until the third week in November, just before Thanksgiving, I have like 150 beta subscribers. And so I'm teasing them, Hey, I would love for you to use this, share it on Twitter, and I'll move you up the list. And I'm just doing this all on Excel, moving people up the list. And I get to mid December, and I decided to open it up and launch. Day one, I email these 150 people and my servers go down. Granted, I'm not the best engineer in the world. So I spent like a week, kind of pulling that back together. But from that first week, I had two people that I had met and who really loved the idea. One was a professional salesperson. One was a small business owner, consultant. And they gave me fantastic feedback as far as this is how I would want to use it. This is what I would expect to get out of it. And it was up to me to interpret that through code. Because I had built it for how I thought I would use it. But people came in saying why would I need to give you this? When I press this button, I want this to happen. And so I was able to take that feedback and then week to come back and say look, here's all the edits. I made lists. Try it again. Twitter's what I've been building. And that helped me get to customers three and four. Who both came through Twitter.

Conor McCarthy  09:53

Wow. That's fascinating. Just that that little cycle of feedback that you went through, and and kudos by the way. I mean anyone who Can I check you out on Twitter you have been putting in the, you'd be building in public is the is the shorthand for, for what you've been doing? Yeah. And it's incredible to see this up close to the growth of your, your list and and people actually can give you feedback. And and yeah, so yeah, so customers wanting to. It's interesting when you said that they they took it they looked at it and they said it'd be better if it would do this. So what was that like when you mean little aha moment almost where you kind of go Oh, yeah, of course this is I think people want this, but people actually want this other thing,

Ryan Doyle  10:36

right? It's an aha moment for sure. And the one thing that I, so I always perk up my ears when someone tries to give me feedback on that stuff. One, because we as founders love that. And we need that, too, we have to make sure we're not falling into this trap of, I'm just going to keep implementing these changes from a non paying customer, while not focusing on customer development. So I kind of rolled them together and said, hey, look, I would love to implement this, it is a good idea. I'll do it by next week, I would love to have you as one of the supporting founding users lifetime discount money back if you're not happy. But I'll implement this if you become a customer. So I tried to balance both of those things, because I have seen people scared to ask for payment on an incomplete product. Because they feel it's not worthy of it.

Conor McCarthy  11:31

And that's a pretty important signal. I guess that if people are saying, Yes, take my money for this. I mean, it's a nice, it's a nice boost, I guess for you to kind of go Oh, wow, this is this is really happening. There's like dollars in your bank account is it is a good sign, as well as the more valuable feedback that they gave you.

Ryan Doyle  11:51

Right? It's in addition to that feedback, you know, yes, the feedback of I care about solving this problem, and I care about you solving this problem. Yeah. So it's incredibly validating mentally to say like, somebody likes my interpretation of this solution, yet, it's also the validation your business needs in order to be a business. So I had put out in the community that we're in, as well as some online resources, which I'm happy to share through here, I used to do the sales advice thing, and I just made it all free. Last week, I used to be a paid community, but um, it's about pre sales. And I always try to advocate for others to try to generate pre sales. Um, Case in point, there's this gentleman named Kevin Conti, who runs this absolutely brilliant newsletter called software ideas.io. And he shared his sausage making on indie hackers, he was posting a lot of the content that would soon become the newsletter. And he's saying, Look, I'm thinking of doing a newsletter on this, if you'd be willing to pay for it, please let me know. And people dm him, and he dm them back. And he shared the DMS and he's saying, hey, what else would you need in this, I'm trying to get this off the ground and looking for my first 10 customers to prove it's an idea worth working on? Would you be open to paying $9 a month, in order to get it off the ground. Of course, this is a discount, not happy your money back. And therefore he had customers before he ever even built something. So that I think is the best path. If you can do that. I did this because I knew of my colleagues who had wanted the tool already. And I would get a couple paying customers from day one, which I did. But now I'm in this phase of balancing, building it a little bit more, while making sure that I have customers signing up. So I know that was a little bit long winded. But it kind of goes into this theme that I always advocate of. Let's give sales as much effort as we do. Building the product.

Conor McCarthy  13:59

Yeah, no, I love that. And I think Nevada has that famous tweet about like, if you can build it, and you can sell your you'll be invincible. Yeah. And also, someone else said it. They were like, it's it's easier to teach a salesperson how to build than it is to teach a an engineer, or

Ryan Doyle  14:20

something like Bill Gates quote. Fortunately, for me, it's a I'd rather teach a developer to market than a marketer to develop. So unfortunately, I'm in the latter part of his category, but I might be the anomaly for him.

Conor McCarthy  14:34

Exactly. Yeah, you're doing it all. And the the idea of pre sales is pretty, pretty big at the moment. And it is. I mean, it's obvious to you and me, because we see it happening all around us. But I think it's still a pretty new idea for people to wrap their heads around. Do you anything else you could touch? Can you talk about that a little bit more?

Ryan Doyle  14:55

Yeah. So do you think it's it's helpful to just explain what it is is like a concept or how people Do it

Conor McCarthy  15:01

as a concept for sure. And the only anyone else who springs to mind is doing it well or any other methods of doing it. Have you seen?

Ryan Doyle  15:08

Yeah. So whatever I've done a venture, which has been very small to this point, the idea that someone putting their card down to pay us ultimate validation is something that I feel strongly about. So people will say, Hey, this is great, I would pay for that. But actually getting them to put their card down is an entirely different story. And when I was a kid, and read Tim Ferriss four hour workweek, he had this exercise. And it was, oh, if you want to go sell these widgets, say their ice fishing sonars, you should spend five bucks on a Weebly site and put a button there that says buy now and have the user put their credit card information. And when it hits purchase, you just tell them, Hey, sorry, we don't have this. But we'll let you know when they're in stock. And if you can count how many times someone does that, that's a diamond trying to give you money. That's, that's a pre sale in effect. And it means that you should work on this idea. And that type of hustle is going to save you pain of building something, trying to put it out there and sell it. And then people not liking it. You need to have people who have skin in the game, if you are going to put skin in the game. So my first avenue of doing that ever was when I was in college, I did this e commerce business. I'm from the Rochester area of New York. And there's all this great food around there that you can't get anywhere else. You know, buffalo wings were invented up in this area for starters. So I had a website with a bunch of images on it from my local grocery store about the best foods speedy sauce bill grey sauce, Wegmans cookies, garlic Tuscan bread from around here. And I wrote a couple local journalists, I was on the websites of their newspaper, reading, who is writing about local businesses. And I emailed them. I said, Look, I'm a college kid in California. I'm starting this thing, I would love to share you more about it, if you'd be interested in it. One guy picked it up, wrote a story about it. I got 12 hour from that first day, it was online. And I had no inventory at this business did not exist. But it was a pre sale and I had my mom go to the grocery store back home. So it's something that I've tried to improve on for a very long time. And I did it with a newsletter, I didn't really do this software. But there are creative ways that you can either see if someone is willing to pay you, like put their money where their mouth is. Or there are creative ways to actually get people to join in a journey with you, such as offering a discount on building a special feature for them like a pet project. There's so many ways to do that. And it's just going to serve you so much better in the long term. You'll be working on the right things. Hmm,

Conor McCarthy  18:03

I love that that's it reminds I don't know if it's true or not. But apparently Zappos did something similar back in the day, Tony Shea just passed away recently. I think he basically set up a website selling shoes, and when an order would come through, they'd go and buy the shoes in a different store and shipped them out. And enough people came through they said okay, we should probably start doing this legitimately for real. And and yeah, it was it goes against the grain of a lot of the more publicised ways of doing things, which is you know, build a product, raise money, build a team on the intersection of all those things. It's very, it's very supposedly low tech. It's low rez. But yeah, it works better, I think.

Ryan Doyle  18:45

I think so too. And I will also say devil's advocate, if you are one of these folks with an audience, or you've proven that you can build these products before, go ahead, build the product and ship it out there. But for people like me, who are trying to hustle something to fruition, it's going to take a little bit of guerrilla tactics, not necessarily full on regular warfare

Conor McCarthy  19:11

like that. So you just to go back into your experience. So you worked in corporate sales for a long time. Did you ever do any formal sales or marketing training,

Ryan Doyle  19:22

not formal in the sense that there are universities to give you an education? I read a lot of books, I shadowed a lot of people and I had a couple day long sessions with a sales trainer throughout my four or five year career. So I was in college graduating, I thought, hey, this business stuffs pretty neat. I want to join a startup. I want to join sales because to me, it's the ultimate get out what you put in type of work. I'm applied to like 50 jobs, one wanting to interview me, one gave me an offer. And I went up to the Bay Area, did sales there for a year, I was just I was a cold caller, I was a phone monkey. I followed that boss to a small startup, which was called app boy. It was like 70 people. At the time, I think when I started, it was in an apartment building, like in an apartment. moved to New York did the New York team like helped to build that out became a deal closer over the years, it was just all on the job training. And and when I left, we had a different name, we were braised. We were 700 people strong. So you know, text over those few years. And it was a really interesting ride. You know, just before I started that business was collecting credit cards on a website, for all intents and purposes, saying like, hey, put your credit card down, and you can now use this. And it moved into five figure software sales. So a huge change for that business. That like we all grew together

Conor McCarthy  21:00

with. Yeah. Wow, that's a hell of a journey. Hell of a ladder of sales experience. Have there been any books that you've read that have made a big impact on how you sell?

Ryan Doyle  21:12

Yeah, um, I know that in this area of bootstrapping, we often talk about books written by founders, and they're great. The zero to ones by Arpad calls, the make books by Peter levels, they're great. What I felt took me the furthest in my sales career was this book called fanatical prospecting by Jeb Blount. And it's a, in my opinion, a good detour from the old school style of stale sales that I see people doing, which is like, pick up the phone and dial, dial until you get someone, pitch them and pitch them hard. And prospect, Friday, Saturday, Sunday, every day to week, fanatical prospecting was more about Look, it's, it's 2018, it was 2018, when I read this book, it's 2018. Here's the best way to get in front of a busy decision maker, here's how you can conquer this divide of limitless information for them and trying to be the voice of authority yourself. It just took a very modern approach that still relied on classic concepts of this is how you get someone's attention, and try to kindle a one to one relationship. And I found that to be different than a marketing book, because a marketing book was from what I saw all about positioning brand, drawing people to you. Whereas the idea of sales and physical prospecting was, I can't count on being found on Google right now I'm going to reach out to you and provide the most value possible, to just get you to consider me not to get 1000 people to consider me something more one to one. Hmm.

Conor McCarthy  22:57

Wow, that's fascinating as well, yeah. Because there is there has been such a shift to inbound marketing, I guess you could call like, you know, throwing it this, this net of content or, or, or your brand, and hoping that the people who might want your product or service, see it and catch on and then you can draw them in through all the various ways and means but while you're talking about and so many times in this conversation is almost the same thing. It's kind of things that don't scale, like you're talking one to one with people, and trying to develop just enough of a relationship to further the relationship, I guess.

Ryan Doyle  23:35

Yeah. And I will do those things that scale. Soon. Once I hit 10 customers, yeah, I need those first 10 customers, because they will provide the direction of this business, I just can't build blindly I need to have, like people with skin in the game to give me feedback. And it's not just about building the relationship to take something. I emailed every customer of mine today, I made updates to how I generate those cold emails. And I sent them a personalised list of new cold emails generated for their businesses. Just saying, look, here's some updates made. Here is what it's generating for you now. So I'm trying to do weekly updates for these paying users, because they're the founding users. And I'm going to say, Hey, thank you for supporting me, here's the progress I'm making. Because they should feel like they're part of something. And when you do sales, you have the opportunity to make people feel like they're part of your journey, in a way that marketing just can't really touch.

Conor McCarthy  24:39

Hmm. I like that. That's a really, it's, it's an idea that you can really grab ahold of nowadays, like you can get to know the person who's paying you for the thing that will add value to their life and to properly develop that relationship. And you can do that at a certain amount of scale. Even with with the internet. You can kind of You can talk to more people and give them very high touch service, if you like, to a points and then boom, it's growth bits, big stuff. Right? What? How do you deal with? It's gonna say rejection. But I mean, if if someone's listening to this, when you hear stories about people who are making a success of their idea, and at these early stages, it sounds like, Oh, yeah, you hop from this lily pad to this lily pad to the end. And everything you thought of and did worked out, and what hasn't worked? And how have you dealt with that?

Ryan Doyle  25:39

Yeah, well, that's a great point. Because I would not consider myself successful in this endeavour, yet, I hop around a lot, I have analysis paralysis, I try a lot of things that don't work. I'm figuring it out as I go along. I mean, I have four customers, I don't have 4000. So I'm things that I've tried that haven't worked. I had a software project a few months ago, it was my first project after I quit my job. It was called chatty. And it was going to be a content wrapper for salespeople to send their content to prospects, and engage with them through slack. If it sounds confusing, it's because it was I put it up. And I had a few people get interested in it, I convinced them to become customers in the same way I'm doing now. But there was just no value to it. There was no increase in conversions for my end users. There was no extra buck meetings for my end users. And that's what the software promised. So I had to shut it down. I said to these users, look, I've built this idea. It's the MVP, you've been using it, you've helped me generate enough data to realise that this doesn't do shit. And I would rather have you become a paying customer of a happy project. So here's your money back. So that was like the most recent thing. Hack. I told you, I launched this thing on day one, and it crashed and burned spectacularly. Um, so there's, there's a huge number of things that just don't work. And I think it's easy for outsiders to look at and say, here's all the things they did, right. But only we know that when we go to bed at night and put our head on the pillow, runs through our head, like, oh, gosh, I have no idea what I'm doing. I gotta figure this thing out. What am I going to do next week tomorrow? Is this thing gonna work? Is it a viable project? So I can keep going if you want, but it's not. It's not overnight?

Conor McCarthy  27:42

No, for sure. And it's fascinating. And I suppose it also, it means that when you do get a positive, like someone who says, like your first two customers that you described, it just it means that what they say is, is the truth. Like they're, they were at, you know, it's not like a friends and family thing where they're, they don't want to let you down or you know, they don't make you feel bad. So they'll gonna say anything. But if it's people who really want this, but it needs to be this other thing. It's like, that's incredible to see. And, oh, yeah. And to double down on that kind of positive data point.

Ryan Doyle  28:19

Yeah. And I will also add, just to the point that we just covered, I've asked maybe 40 or 50 people to pay for this and I have for paying customers so there is a 10 times the amount of rejections either in the form of No thank you, or no or no answer. Then there are paying customers and that's a part of sales. It's not a reflection of the the seller, me, it's a reflection of the execution of the idea and how it fits into that person's life at this point in time. So it's, it's okay to be rejected if you're not getting rejected, you know, you're not trying and I'd rather have you try and get rejected then reject yourself by not even trying.

Conor McCarthy  29:07

Oh, so well said yeah, the the rejection game is it's the bigger game when you're creating something in terms of quantity. And I think a lot of people are maybe surprised because you do like any any idea you have. If you pursue it at all, you think it's a great idea. You know, you've no idea if it's going to work people want to be will pay for it if it's actually valuable, but just the kind of feeling of I think this is I think this is a good one. And with chatty you know, you obviously pursued that enough where you just kind of went, right this could be a real thing. But enough people said no, and and it's a brave move. It's the right move to kind of go, let's let's mothball this, let's put it away.

Ryan Doyle  29:47

Yeah, I would rather work on something my users are passionate about. So um, but there's, there's a saying that you could be the juiciest peach in the world. There's still going to be Someone who doesn't like peaches. So there will be rejection no matter how good it is or how much you've polished it, get it out there earlier rather than later, because I'm doing this right now. I have a couple customers, even though it's not perfect, even though it generates a lot of wonky stuff, and there's bugs. There's people out there who are willing to support your idea.

Conor McCarthy  30:21

I love that. I love your honesty. Because Yeah, that work in progress. It's It's incredible. Yes, I've seen some of that. And it's Yeah, it's really brilliant. Just one last one last question. And what would you say to someone who's starting out on their first 10? Someone who's literally four customers behind you?

Ryan Doyle  30:37

Well, it all very much depends, right? I guess if I had to make it as broad as possible, my my statement to that person would be, you need to find someone to talk to today about this, whether it's just shouting it out on Twitter, or dming, someone that you know, who might benefit from it. It doesn't have to be a sales pitch, necessarily, but talk to someone say, hey, look, I'm building this project. I think it's relevant to you because I see you are a salesperson, and I'm helping salespeople would you be down to give this a go and just shoot me some feedback in an email? I have people reach out to me like that all the time. I love helping people like that, because you're always gonna see what's on the cutting edge. But if you do an email feedback with them, if you get on a call, you can ask, Hey, I'm trying to make this into a business. What do you think it needs in order to get to the point where someone like you would pay for it? And you see how indirectly I asked that question. You didn't ask this person to pay? Just what does it need to get someone like you to pay? And that can be that that question to the right person is going to help you monumentally?

Conor McCarthy  31:51

That's fantastic. I love that. Yeah. Find someone today because I think there's there is a bent towards analysis, paralysis, or researching or maybe getting caught up in some of the more buzzword II things when starting a building a business, but find someone today and talk to them. And yeah, I love that question. That kind of indirect question. Yeah, it is fantastic. And yeah. Anything else you want to throw in anything that's that's sprung to mind or

Ryan Doyle  32:20

just pile on that topic. Sales is tough, there's no doubt about it. There's a lot of days where I have to trick myself into doing it. And you know, like a routine that helps me is sometimes at night, like, the last thing I'll do is I'll just, I'll put down like 10 or so email addresses of people I wanted to reach out to. And then first thing in the morning, I roll over, grab my laptop and write those people emails before I can even really think in that way, by the time I get out of bed, I've got at least 10 activities out. And it's kind of like working out, you know, if you work out first thing in the morning, even if you have a bad day, nobody can take that away from you. If you get your sales activities out, at least your sales activities are out. And if they don't generate anything, that's fine. If they do generate something, okay, we'll keep doubling down on that. So just do it. Any simple, stupid way that you can, but just do it. That's my simple, stupid way. And it's a hell of a lot better done like that. Then not done.

Conor McCarthy  33:26

You are a very quotable guy. No, I love that. This simple, stupid way. Like, yeah, whatever, whatever it gets done. Whenever it gets out the door is brilliant.

Ryan Doyle  33:37

I'm trying to give you content and snippets for Twitter for a long time to come.

Conor McCarthy  33:42

You're very generous. And you are really generous with your time and with your with with sharing your journey, like your four out of your first 10 there's going to be more than 10 for sure. Obviously, I'll put the links to all your, to your stuff to the magic sales bot website in the show notes. And people should check it out and check it out on Twitter as well. And I think people have that sense of, you're someone to reach out to with with new ideas. I think you do. I've seen you give unbelievable feedback on people's projects like really smart, simple, hugely actionable advice to people who ask for it. So on behalf of the community that we're in, as well, it's like, thank you for doing that. Thank you for contributing to that. My pleasure.

Ryan Doyle  34:27

Thank you for saying that.

Conor McCarthy  34:29

Yeah. So thank you again, and have a great day. And yeah, I'll catch you very soon.

Ryan Doyle  34:34

Thank you very much. I'll talk to you later, Connor Have a great day.

Conor McCarthy  34:38

And that's a wrap. I really hope you enjoyed this episode, and that there was something in there that was actionable and insightful for your business. Do check out the show notes for more information on what we discussed, as well as ways to contact my guest today. Helping you identify and create those first 10 customers is what I do. So if you like what you hear on this podcast, please do get in touch at www.first10podcast.com, or on Twitter @TheFirst10Pod.



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#12 - Ash Roy of Productive Insights

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Season Finale Episode